We are looking for a talented Copywriter willing to lead our Content & Digital Marketing area. In this
role, you will be coordinating a young, dynamic and diverse team dealing with the overall field of
digital contents, creative writing as well as digital campaigns and adv.
Key Role Responsibilities:
- Mentor, train, motivate and supervise the creative team.
- Plan and execute initiatives to reach target audiences through appropriate channels (earned owned, paid), set up tracking systems for online communication activities, track progress.
- Effectively shape and interpret creative brief, design and implement successful communication campaigns, craft clear product copy, collaborate with other departments to produce any materials for the clients.
- Learn and implement Search Engine Optimisation (SEO) knowledge.
- Focus on creating industry brand campaigns, incorporating storytelling, cultural and company values and entertainment.
- Conduct research to analyze customer behavior (e.g. purchasing habits, trends and preferences), identify and analyze competitors, prepare reports by collecting and analyzing sales data.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Interacting proficiently with top management
- MSc in Marketing or relevant field. PhD will be considered as a plus.
- Team-oriented with the ability to multi-task and meet tight deadlines.
- Self-starter who is a consumer-obsessed, detail-oriented, and enthusiastic team player.
- A minimum of 4-5 years in the communication industry (agency or in-house), preferably with focus on social media.
- Knowledge of traditional and digital marketing tools.
- Excellent written and verbal communication skills.
- Proficiency in English and Italian.
- Strong interpersonal skills.
- Mature ability to manage client expectations and needs.
- Discipline in taking care about processes and productive standards.
- Highly engaging, versatile, and adaptable.
This is an equal opportunity offer. To apply, please send your resume in English to